April is Distracted Driving Awareness Month

Distracted driving has been a growing problem for all of us who travel our public roadways, whether driving for business or personal reasons. It’s important to understand the problem – our behind the wheel habits, and then take steps to reduce the distractions.

There was an interesting poll conducted by Braun Research when AT&T engaged their services for the It Can Wait campaign. The poll revealed that “95 percent of drivers disapprove of distracted driving yet 71 percent engage in smartphone activities while driving.” Of the many ways to interpret this, it does highlight the disconnect between what we think versus what we do.

April is a good time to take stock of the many distractions that affect us when we are driving and make the effort to begin reducing some of them. Below are a couple of helpful resource links:

According to the It Can Wait campaign, “57 percent of people are more likely to stop driving distracted if a friend or passenger pressures them to.” Spread the word on the dangers of distracted driving and encourage friends and colleagues to do the same. And of course, always remember to ‘practice what you preach.’

Check back with us regularly for more updates from R&K Risk Management. For more information on risk management services with Rose & Kiernan, please contact us here or by calling 800-242-2433.

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