Distracted Driving Awareness Month: Important Statistics and Resources
Distracted driving continues to be a major contributor to traffic accidents. Why? Because the act of driving takes more concentration and focus than we often think necessary. Controlling our own vehicles is only part of the process. Seeing what is in front of us and being able and ready to act quickly is the more challenging part… and the part that requires our full attention.
Distracted driving is broken down into three elements: visual, manual and cognitive. A distraction in any one area can slow reaction time. Being distracted in all three areas − think texting, checking social media and more − can not only slow reactions but cause one to completely miss what is developing in front of them.
Take a look at some statistics and attitudes related to distracted driving and apply it to the many drivers around you on the road at any given time:
- Texting takes your eyes off the road for 4.6 seconds. At 55 MPH, that’s like driving an entire football field blindfolded. (Source: National Highway Traffic Safety Administration (NHTSA))
- Only 20 percent of drivers between the ages of 18-20 stated that texting does not affect their driving. (Source: NHSTA)
- Drivers are 4 times more likely to be involved in an accident while using a hands-free device. (Source: National Safety Council (NSC))
- A quarter of teens respond to a text message once or more every time they drive. Twenty percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving. (Source: University of Michigan Transportation Research Institute (UMTRI))
- 55 percent of U.S. drivers check social media while driving. (Source: DriversEd.com)
According to the It Can Wait campaign, “57 percent of people are more likely to stop driving distracted if a friend or passenger pressures them to.” Share this information with employees, colleagues, family and friends because it takes all of us to make this work.